A partnership between Red Bull Media House & CLICKON Studios uncovering the remarkable story of the world’s most daring stunt pilot Kirby Chambliss.

The Brief

Everyone has heard and seen the RedBull Air Race. Few people have heard the story of the remarkable operators behind the scenes who bring it all together and risk everything to push themselves to the very limits of aerial competition.

CLICKON Studios partnered with RedBull to document the epic story of Kirby Chambliss. Daredevil Extraordinaire.

Objective: To generate awareness for the Red Bull Air Race series amongst 18-34’s. Driving audiences to Red Bull Air Race properties for more information, including how to buy tickets.

‘CONTROL’: Kirby Chambliss

The Campaign: We took fans inside the adrenaline-fuelled life of legendary acrobatic pilot Kirby Chambliss. Exploring his unique character and documenting his incredible journey from childhood to present-day in a visually arresting campaign.

The Trailers

The Main Film

‘ALWAYS ON’: Content for every channel

The campaign was delivered in multiple formats, optimized & tested for each individual social channel.

Standard Package

• HERO FILM (5-7 mins, 4K, 16:9 & 1:1)
• TRAILERS (30-60s, 16:9 & 1:1)
• SOCIAL CUTDOWNS (15-30s, 1:1)
• INSTA + FB STORIES (3-6s, 9:16)
• HD STILL IMAGERY (1:1)
• CINEMAGRAPHS (1:1)
• GIFS (1:1)

Additionals (where required)

• SNAP STORIES (9:16)
• PRE-ROLL (16:9)
• DISPLAY BANNERS (multi)
• FOREIGN TRANSLATION & CAPTIONS
• TVC’s (16:9)

Distribution

The campaign was distributed using strategic audience targeting across social channels, supported by native editorial across a variety of publishing sites.

– 314,000 video views

– 34,000 article views

– 4.2m time on article

– 4,450 CTR to RBAR properties