CLICKON Studios partnered with Uproxx Media Group and Jose Cuervo to tell the extraordinary stories of those in life that resist blandification.


The Brief

Jose Cuervo, a 222-year-old tequila brand wanted to re-establish its presence in the US, amongst millennial drinking audiences.

Under the brand tagline ‘Tomorrow is Overrated’, the campaign focused on storytelling and narrative-led content.

The campaign explored the most intense, inspiring individuals who know that tomorrow is overrated and the fullest lives are the ones that are lived in the moment, on your own terms. We’ll meet people who defy bland and who have dedicated their lives to living bold and upending the status quo.

Episode 01: Flor De Toloache

Hero Film (4m)

Trailer (18s)

Social Edit (60s)

Episode 02: Nina Buitrago

Episode 03: Tyler Warren

‘ALWAYS ON’: Content for every channel

The campaign was delivered in multiple formats, optimized & tested for each individual social channel.

Standard Package

  • HERO FILM (5-7 mins, 4K, 16:9 & 1:1)
  • TRAILERS (30-60s, 16:9 & 1:1)
  • SOCIAL CUTDOWNS (15-30s, 1:1)
  • INSTA + FB STORIES (3-6s, 9:16)
  • GIFS (1:1)

Additionals (where required)

  • SNAP STORIES (9:16)
  • PRE-ROLL (16:9)
  • TVC’s (16:9)

Campaign Highlights

The beautiful three month-long ‘Always On’ campaign series was received with tremendous success by 18-34 audiences; shattering previous engagement metrics for content distributed across the Uproxx networks and setting a new benchmark for storytelling.

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